I started my career working with the Harmon Brothers Ad Agency. I learned the ropes from some of the creatives who were literally inventing our current forms of social media advertising. By the time I left I was directing and producing campaigns that individually acquired tens of millions of views.

Lume is one of the fastest growing personal care brands in the world. I was on retainer with Lume Deodorant for over 15 months. Together, we produced literally hundreds of social ads.

Over the years I start and stop my own personal social media projects. I have successfully built niche internet communities three separate times, in three separate years, in three separate social climates.

Views aren't everything. You need engagement and action to follow. I know how to not only make viral content, but also content that engenders engagement, passion, and connection. Fans and participants comment, share, and purchase.

Whether I was learning from the best marketers in the world in the early days of youtube - or I was studying successful youtube business models - or i was trying to produce social content myself - I have been doing this for a long time. I know what's a fad, and what's here to stay.

Alongside the marketing was the actual production. I've been working in video, TV, and film production for as long as I've been doing social media. I am a skilled filmmaker and storyteller capable of producing and creating the ideas that I generate.